Our Story
BUILD BY FRIENDS, NOT A BOARDROOM
Belliora started because a group of friends fresh out of college wanted to dodge the 9-to-5. Why lie about it? We believe in total transparency—starting with how we built this company, and extending directly to what goes into your bottle.
We were obsessed with fragrances but hated the market's options: either wildly overpriced, or cheap, watered-down aquatics and florals that vanish in the Indian heat. We knew standard Eau De Perfum couldn't survive our indian weather, so we ditched them. We upgraded to Extrait de Parfum with a 30% oil concentration for true all-day projection. Then, we completely changed the flavor profile. We brought niche, heavy-hitting notes like rich tobacco, dark leather, warm woods, and oud to the mainstream so India could finally smell new.
We’re not a heritage brand from 1960; we’re a 2026 brand making scents for people who actually have places to be. It’s loud, it’s heavy, and it’s finally fair.
Our Favorite Kind of Tax
We told you we started this brand to avoid a 9-to-5, but we also started it to fund things we actually care about. If Belliora was going to exist, it had to do more than just make people smell good.
For every order you place, a direct cut goes to local NGOs to feed, rescue, and treat street animals.
You get a heavy-hitting 30% oil Extrait de Parfum, and a stray gets a decent meal. We change how India smells, and the streets get a little kinder. Win-win.
